Research And Markets - No More Talking, Finally Action With The Launch Of 3G Happening At Last
Research and Markets (researchandmarkets. com/reports/c9326) has announced the addition of Launching 3G: Progress and Bright Prospects for WCDMA to their offering.
(PRWEB) November 19, 2004
After talking about it for more than a decade, 3G is finally happening. By mid-2004, approximately 40 operators worldwide had launched commercial services, and the total should nearly double before the yearÂ’s end. Japanese WCDMA operators are now in their third year of operations, while HutchisonÂ’s 3 has been commercially active for more than a year. 3G will not happen overnight but will be a gradual process of migration and evolution. Industry players must work together to resolve the remaining handset and network issues. Operators must push video-based services as a crucial differentiator and value enhancer. Service pricing for both voice and data services is in a state of flux and must find new market equilibrium.
Research and Markets (http://www. researchandmarkets. com/reports/c9326 (http://www. researchandmarkets. com/reports/c9326)) has announced the addition of Launching 3G: Progress and Bright Prospects for WCDMA to their offering.
New WCDMA operators, data services and handsets will reinvigorate mobile markets in Europe and the Asia-Pacific region. The number of WCDMA users worldwide will rise from 2.1 million at the end of 2003, to 361 million by the end of 2008. By then, 43% of all mobile users in Western Europe will use 3G, with Japan and China accounting for nearly a quarter of the worldÂ’s WCDMA users (see Exhibit 1).
This report assesses 3G market progress, operatorsÂ’ launch strategies and rationale, and the factors behind their success or failure. We also provide recommendations on handsets, coverage, content and pricing, and offer updated projections for 3G users and handset sales.
The contents of this report are as follows:
I Introduction
II WCDMA Today
Snowballing Progress
Challenges Remain
III Launch Strategies
Greenfield Blues
Idling Incumbents
IV Services and Pricing
Voice Wars
Pricing Content
Basic Access Fees
V Network Coverage and Handsets
Rollout Gathering Pace
Handsets Proliferate
Sales and Distribution
VI 3G Forecasts
Handsets
User Installed Base
VII Conclusions and Recommendations
Carrier Recommendations
Vendor Recommendations
VIII Further Reading
For more information visit http://www. researchandmarkets. com/reports/c9326 (http://www. researchandmarkets. com/reports/c9326)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
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